Even the most desired brands in the world, recognise their competitive position in the market requires revenue generation first and foremost. To do this our clients are constantly seeking out new ways to attract and retain customers through revenue generating activities that put them head and shoulders above their competitors.

The challenges in generating revenue are cited as:

• High performing sales teams are hard to come by
• Sales leads are fatigued
• The cost-of-living crisis has eroded the propensity to buy
• Customers are spoiled for choice